Men of the world often wonder in mystery as to what it is that women tend to find the most attractive qualities in a man, whether it's physical qualities or more personality related qualities. So really what is it that women find attractive in a man?While there is no one size fits all approach it's certainly true that universally there tends to be certain traits and qualities that women find more desirable than others. Of course, these are going to vary from each woman.One of the qualities that many studies into attraction have noted is that confidence is the quality that women find the most desirable.So what does confidence even mean?Confidence in a man really boils down to one thing.A confident man has the ability to go for what he wants in his life unabashedly and he loves being the person that he is.This kind of man can challenge a woman but he can also make her feel great, and give her a great experience in general.He is also typically a leader and can take control of a situation and come out at the end of it fine.Another quality women universally tend to find attractive is humour. This one is very easy to understand.What person, man or woman, doesn't like to have fun?A man that has a good sense of humour knows how to have a good time and have some fun and that can be quite infectious.Of course, not all humour is going to be the same but you shouldn't ever be trying to please every woman you meet anyway. You should be focusing on the kind of women you like, the kind of women you'd like to share your life with.These two qualities are ones that every man should focus on if he wants to appeal more to women, and certainly are the main thing that women find attractive in a man. Don't try too hard though, display your own unique sense of humour and have the faith to be comfortable expressing who you are as a person because that demonstrates a lot of confidence.